The Internet has revolutionized hospitality as much as it has revolutionized any industry. Yet even as the Web gains importance as a sales channel for business like hotels and restaurants, it’s changing fundamentally in terms of what consumers expect from it. Put simply, the bar is being raised yet again. In 2008, up to 40% of all hotel bookings in North America will be generated from the Internet. Another 25-30% of hotel bookings will be directly influenced by online research, but booked offline. By 2010 the Internet will contribute over 45% of all hotel bookings in North America.More